The head of strategy of EWR Digital explains the key features of Web 2.0 and Web 3.0 marketing and shares what you can do to prepare your brand for what comes next.
Matt Bertram is the head of strategy at EWR Digital. He sat down with Jessica Abo to discuss how to prepare your brand for Web 3.0 marketing.
Jessica Abo: Matt, what is Web 3.0 and how did we get here?
Matt Bertram: Web 1.0 was 1990 to say 2005, 2006. Basic websites, HTML, just now starting to get like payments going. The rise of social media changed the world, where really the problem started, where they started to monetize our data. Web 3.0 is really the next layer of the internet. It’s going to be ubiquitous. Everyone, every device, every application. Think of what Starlink’s doing, wrapping the whole world in wifi, the internet of things, everything’s going to be connected together. AR, IR, the metaverse, NFTs, decentralized applications, blockchains. AI’s going to have a place. Decentralized web, where everything again is ubiquitous.
Let me break it down in maybe a practical comparison to just break down some of the tenants. Let’s use Twitter, for example. Twitter, right now, it can be censored. They can shut down your payments. So it’s permission based. If you want to interact with them, you have to give them all your personal data. And then it’s centralized. It’s one set server that if that goes down, everything goes down. Web 3.0 is uncensorable. They can’t shut down. Something like Condor, it goes back to federated social media, where it’s peer to peer. You can’t be shut down. It’s completely encrypted. It’s permissionless, so you can pay anyone directly. No one’s going to stop you from doing that. It’s decentralized. The internet was the fastest growing technology in all recorded history. It has grown out about 63% a year, year over year. Blockchain’s growing out about 113% a year. So double the rate of the internet. In four to five years at this pace, half the world’s going to be on blockchain.