BusinessArticle Marketing

There’s no doubt that the digital marketing revolution is moving forward and becoming better everyday. With continuous innovation of advertising techniques, new technologies, staying ahead in this competitive field is important. Effective advertising is an essential part of the marketing world. Now the question which arises is… How do we […]

Agriculture has been the mainstay of any West African Country, especially Nigeria and Ghana. Agriculture, to be very candid, is not only about food production; it includes rearing of animals, forestry, botany, horticulture and so on. The agricultural sector for a very long time has been the major economic backbone […]

It’s true that most forms of advertising are suitable for big businesses only. Since big companies don’t have any budgetary constraint, they can easily invest some serious money into any kind of advertising and realize their goals easily. Things are not that smooth for those entities that lack budget as […]

Grain buckets are large steel mechanical devices designed to handle grain. They are similar in design to mechanical steel buckets used in quarries to load rock aggregate on to trucks. However, grain buckets are of a lighter design as they do not need to be so strongly constructed, not being […]

Although business owners might not think of aerial advertising when planning their annual advertising budget, they should. There are many distinct advantages to using airplane advertising. In many cases, the advantage of using plane advertising over more “traditional” advertising mediums is quite significant. When planning an advertising budget, business owners […]

Coffee cup advertising and branded paper cups have shown to give a greater positive conception of a brand. Coffee is among the most consumed beverages in society. People drink on average 3 cups of coffee per day. Coffee cups are a great opportunity to expose your brand to mass audiences […]

Due to a great climate and global positioning, Nigeria is one of most fortunate nations when it comes to agriculture. In this way, the Nigerians have plenty of agricultural resources to explore and even to export. By effectively managing the available agricultural resources, Nigeria is also able to improve its […]

In the early days, only a few business sectors were ruling the marketing world, but now many had started introducing individual or team businesses every day. This change will bring new and interesting products to us, but marketers may face many challenges and competition in business. To overcome the hurdles, […]

When running a business, it is necessary for the owner to successfully connect to the customers. Only after successful communication with the target audience, the owner can expect to sell the products and earn profits. Newspapers, roadside banners and hoardings are quite common. These were the advertising mediums in the […]

In Western Africa, agriculture accounts for an estimated 40% of combined GDP and employs up to 70% of the available working population. Agricultural commodities are the second largest export from the region to the European Union, although most goods are traded without any local value addition. This represents a significant […]