Scottish SEO expert Craig Campbell has become the highest-paid Scottish business professional on YouTube after landing a six-figure sponsorship deal with ODYS Global.
The digital marketing guru has spent two decades in the industry and shares his skills with people who are keen to further their careers by learning more and SEO.
At present, Craig’s channel has 45,000 subscribers, one of the largest for a business channel on YouTube in the UK.
But it wasn’t always this way.
Craig spent most of last year travelling the world, teaching people about SEO and helping them learn new ways to increase knowledge and earning potential in digital marketing. However, when the pandemic hit, Craig decided to share his skills to his audience on YouTube.
Craig said: “I was due to speak all over the world again this year until Covid hit. I thoroughly enjoy the training side of my work, but even though I can’t travel, people can still learn.”
Craig understands that due to Covid, many people have lost their jobs or have looked to new ways of learning something new. And, more importantly than ever, it’s vitally important to have a strong online presence when shops, pubs and restaurants are facing closure.
“I felt it would be a great time to begin making YouTube videos,” said Craig. “I have away a free course which more than 40,000 people signed up for, so I knew it was something people would be interested in as people started to request more videos.
“Working in digital is a great opportunity for anyone,” added Craig. “It gives you an alternative career choice. You can learn these skills yourself at home, it’s easy to implement and there’s a lot of money to be made.”
Craig kicked off his channel with regular Q&A sessions to answer all the questions he was receiving from viewers, and the sponsorship opportunity blossomed from there. Covid brought its challenges to Craig’s usual working year, but he was able to turn it round into something very positive.
For what Craig teaches, his sponsors ODYS Global provide the tools for people to put their new skills into action, so the partnership is a really good fit for Craig and his audience. ODYS Global sell premium domain names, Craig can advise you on how to make the most of this via digital marketing and enable you to make money thanks to his guidance and teachings.
Until Craig can hop back on a plane to fly around the world and give his digital marketing and SEO talks, his YouTube channel provides a huge amount of opportunities to those looking to brush up on their digital knowledge.