CPP Versus CPA in Advertising
When website owners are looking for a proven to work strategy to get relevant visitors to their sites, they usually face the question; should they use CPP or CPA advertising…
HR’s Viability & Role in Business Strategy
Human Resources management in recent years has fought to be seen as a vital determinant of the business. In addition, executive leadership along with board of directors’ decision on what…
Brand Positioning Strategy
Brand positioning is an essential element of a winning branding strategy. Positioning simply refers to how your product or service is viewed in the minds of prospects and customers relative…
Telemarketing: The Cost Effective Advertising Method Without Falsifying Actual Facts
The first rule of marketing: do not ever mislead or falsify information; rather focus on the quality and brand name of product while marketing. It has been observed that companies…
My First Year Online In Network Marketing – Branding
By developing your own brand, you’ll have control over people’s initial perception. If you don’t brand yourself, someone else will, and that outcome might not be in your favor. It…
Sign Lighting and Signage – One Way to Create Branding
“Design is defined by light and shade, and appropriate lighting is enormously important.” Albert Hadley, The Story of America’s Preeminent Interior Designer Creating a good impression is something that most…
How Graphic Design Can Bring Benefits to Your Brand
Online marketing, if not understood, can be frustrating. A company, no matter how small, needs four things. One, someone good with maths. This person would be the one in charge…
Random Facts About Forensic Accounting
With the many careers and jobs offered today, there is always a handful of careers that go by unnoticed or are belittled leaving society with very little information about it.…
Africa Should Now Turn to Technology For Its Survival and Economic Development
Land remains static while population increases. In Africa, land is becoming infertile, while desertification and effects of global warming threatens the continent. The continent’s raw materials are dwindling. Where would…
Diversification in Agriculture Sector: A Catalyst For Sustainable Economic Development in Nigeria
Agriculture involves the cultivation of land, raising and rearing of animals, for the purpose of production of food for man, feed for animals and raw materials for industries. It involves…