NEW YORK, March 25, 2022 /PRNewswire/Tanduay’s overseas small business continued its development trajectory in 2021, buoyed by its new partnerships with major distributors.
Past yr alone, it signed partnerships with United States’ Hensley Beverage Corporation in Arizona, Horizon Beverage Team in Massachusetts, and Romano Beverage in Illinois. It also inked distribution offers with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this composing, Tanduay is accessible in 12 U.S. states and the territory of Guam as effectively as in the nations around the world of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been yet another fantastic calendar year for Tanduay. We have expanded into new marketplaces and obtained much more international recognition for our merchandise. We hope to keep on with this development momentum in 2022,” reported Lucio Tan III, Tanduay President and Chief Working Officer. Tan assumed management of the company in late 2019, steering the corporation throughout the pandemic.
New Partnerships, Additional Markets
In 2017, under the leadership of previous Tanduay President, Lucio “Bong” Tan, Jr., the corporation commenced an intense international advertising enlargement that carries on right up until this working day.
“Programs are underway to grow in Canada, the United Kingdom, and Costa Rica this calendar year. Discussions are also becoming held to convey Tanduay to other nations around the world,” Tan unveiled.
In line with its transfer of capturing new markets, Tanduay similarly entered into partnerships with three teams from the Nationwide Basketball Affiliation (NBA) in 2021.
The manufacturer previously had an existing partnership with the Golden Condition Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is at the moment the only Filipino manufacturer to be a spouse of four top NBA teams.
For the reason that of these partnerships, Tanduay made extra consciousness between NBA supporters from throughout the globe. It also gave Tanduay the option to give the teams’ admirers a taste of Tanduay, as it opened its possess bars at the property arenas of the Timberwolves (Goal Center), Suns (Footprint Center), and Bucks (Fiserv Forum) very last yr.
Tanduay also ongoing to win extra worldwide awards and recognition. It was named the World’s Selection 1 Rum by Beverages Intercontinental Magazine as it outsold other rum brand names for the fourth consecutive 12 months.
It also been given a Brand of the 12 months award from the London-dependent Environment Branding Awards for the seventh consecutive calendar year. For 2021, Tanduay was the only manufacturer to receive the difference under the Alcoholic Beverages – Rum Group.
Tanduay attained a total of 23 international awards for its distinctive products and solutions final yr. 10 of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Calendar year for 2021 by the New York Intercontinental Spirits Competitors.
Wanting Ahead to Yet another Development Calendar year
“The to start with two months of 2022 have been great for Tanduay. Our regional and global company are equally carrying out very well, and we hope to continue this overall performance for the relaxation of the year,” mentioned Tan.
Tanduay has been in small business for much more than 167 yrs. It began out as a compact distillery, and has due to the fact expanded to turn into just one of the Philippines’ most profitable rum makes. It continues to keep ahead of the activity inspite of the entry of new local competitors and international rum merchandise.
It owns and operates the biggest distillery in the state. Tanduay presently has a lot more than 120,000 oak barrels in its arsenal with a capacity of approximately 24 million gauge liters — imposing its ability to meet up with the desire of diverse marketplaces all over the world.
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