martech

1 min read

• News Business

MarTech Outlook Shares Little Bird Marketing’s Viewpoint on Organizing Marketing Chaos

24/10/2022 3:10 AM Irene L. Joffman

Have you listened to the twitterings? The chirpings? The buzz? We’re fired up to...

8 min read

• Business & Finance

Why there are 10,000 martech products that “kinda all do the same thing” (but not really)

24/10/2022 2:08 AM Irene L. Joffman

1 of the perennial criticisms of the martech landscape is that “most of these...

3 min read

• Business & Finance

Marketers keep replacing major martech apps, integration #1 factor for replacements

15/10/2022 1:48 AM Irene L. Joffman

My pals at MarTech.org just lately produced their most current Martech Substitute Survey 2022,...

6 min read

• Business & Finance

Think the martech landscape is big? Here’s the size of the software industry overall

14/10/2022 1:47 AM Irene L. Joffman

In excess of the 11 yrs that I’ve been publishing the martech landscape, as...

9 min read

• Business & Finance

The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

12/10/2022 1:46 AM Irene L. Joffman

In 2019, I hypothesized that we were on the cusp of a Second Golden...

5 min read

• Business & Finance

Channel, partner, and ecosystem tech is one of the hottest categories in martech today

12/10/2022 1:45 AM Irene L. Joffman

Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the...