Is Classified Advertising Dead?

Irene L. Joffman

For more than a century, classified ad business was dominated by the newspapers. In the offline world of the days now long gone and forgotten, it was tremendously lucrative, accounting for a significant part of publishing business’s revenues. There were even numerous standalone classified ads publications, either free or paid, […]

How to Start a Tax Accounting and CPA Firm

Irene L. Joffman

Having gained considerable experience developing five of my own accounting practices and spending the next two decades individually assisting over 2000 accountants develop their own practices, there are a few basic principles accountants can observe to provide themselves the greatest opportunity for success. The best way for accountants to succeed […]

Advantages and Uses of Video Conferencing

Irene L. Joffman

Uses of Video conferencing Video conferencing can be used in a host of different environments, which is one of the reasons the technology is so popular. General uses for video conferencing include business meetings, educational training or instruction and collaboration among health officials or other representatives. Thus far video conferencing […]

The Power Of Hotel Branding – Brand Names

Irene L. Joffman

Traditionally, a brand is thought to evoke, in the customer’s mind, a Certain personality, presence, and product or service performance. A brand may be defined as a ‘name, sign, symbol or design, or combination of these, intended to identify the products of an organization and distinguish them from those of […]

Be More Successful – Create "ME Inc"

Irene L. Joffman

Would you like more… – …”Achievement Minded” status in your organization or with your clients? – …Of the right kind of projects or clients? – …Earning potential? Then take three steps to develop an image that brands you! Start today to create “ME INC.” In our chaotic lives filled with […]

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