It was a silent pact that happened over 20 years ago between digital creators and a technology company that changed the world. No contracts were exchanged, and it was a mutual partnership that worked for both sides.

At first, the tech was clunky and rough around the edges. But over time, it became polished, fast and accurate. And the mission of one party was clear and far-reaching. “To organize the world’s information and make it universally accessible and useful.”

The rules and algorithms for achieving this were never shared but just suggested. The riches were distributed at first so that everyone was happy, singing and holding hands. But slowly, over time, things changed and the partnership became strained. It was a slow creeping takeover.