In this episode of the Duct Tape Advertising Podcast, I job interview Steve Miller. Meetings & Conventions Journal phone calls Steve Miller the Strategy Gentleman for his unconventional, edgy, no-spin technique to advertising and branding. He is the writer of the Amazon #1 bestseller, “UNCOPYABLE: How to Develop an Unfair Advantage Around Your Levels of competition.” Steve’s talking and consulting purchasers have ranged from business owners to Fortune 100 organizations, together with Proctor & Gamble, Greystar Serious Estate, Caterpillar, Boeing Plane, Starbucks, Philips Electronics, and the prestigious TED Convention. We’re talking about his most current e-book — Stealing Genuis: The Seven Stages of Adaptive Innovation.
Improvement is not innovation and innovation is vital if your purpose is to survive in today’s enterprise natural environment. Fixating on advancement in today’s globe is a dangerous path—one that ultimately potential customers to commoditization and irrelevance. In this episode, I talk with author, Steve Miller, about innovating in today’s business entire world by producing effective, uncopyable encounters for your concentrate on customer.
Questions I check with Steve Miller:
- [2:34] What does ‘Stealing Genuis’ suggest?
- [6:29] What is adaptive innovation?
- [9:39] How do you advise people?
- [14:43] What are some of the approaches to know if some thing ground breaking is going to be a significant danger and not transform off customers?
- [16:23] Do you have a couple of examples of companies that you consider are just routinely great at innovation?
- [19:06] Wherever can a lot more folks uncover out about you and your perform?
More About Jack McGuinness:
Acquire The Advertising Evaluation:
Like this present? Click on on over and give us a evaluate on iTunes, remember to!
This episode of the Duct Tape Internet marketing Podcast is brought to you by the HubSpot Podcast Community.
HubSpot Podcast Network is the audio spot for small business industry experts who search for the ideal schooling and inspiration on how to increase a company.
Absolutely free eBook
7 Actions to Scale Your Consulting Exercise Without having Adding Overhead
The Duct Tape Advertising and marketing Guide Community has assisted me to increase my business enterprise by over 40% in the previous 12 months. ~ Michael Quinn – Michael Quinn Company, Fargo, ND