Our suggestions on the top rated 10 free digital advertising and marketing stats masking secondary info sources for International, European, British isles, US, Asia and Latin America

Online marketers appreciate stats about digital internet marketing. Us way too. They make it possible for us to critique the growth in customer adoption of the latest electronic platforms and technologies, make the organization situation for expenditure in advertising and marketing and enable us to benchmark our expansion and general performance versus competitors.

From reviewing 1000’s of stats sources around the several years, we’ve located that there are a pretty small number of quality on the web marketing and advertising figures web-sites and sources which are updated at minimum yearly and have a agent sample sizing from distinctive international locations.

Small business Associates can use our quarterly on-line marketing and advertising stats compilation, aimed at conserving you time when you need to have the latest stats for a presentation or report you happen to be doing work on versus a deadline. This information includes a complete rundown of the most recent stats and visuals meticulously chosen to enable you make your case for investment in digital advertising to colleagues or consumers.

Below we share our working experience of 10 of the most effective, most reliable free and compensated resources. Absolutely everyone has their favourites, but I believed it would be useful to share the ones that I go back again to most often each and every 7 days as I study the updates for Smart Insights users and viewers of my publications.

But, exploring marketing stats is meaningless if you haven’t got a potent, data-pushed advertising and marketing method to implement them to. That’s why I will also be recommending internet marketing applications and templates to aid you just take the upcoming techniques to developing a successful marketing tactic.

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Leading 10 sites for your next digital marketing stats

These web sites include world-wide stats such as United kingdom, Europe, the US, Asia Pacific, and Latin The united states. Many thanks for introducing the other tips to the comments – effectively value checking out for any one searching for figures sources who pass this way.

1. Global and state Net utilization breakdown – International Telecomms Union

ITU is THE global and by country supply with the most important sample sizing for the major photo of electronic unit utilization and developments by continent and use of fastened and cell broadband accessibility by place for each 100 people today.

It can be the greatest source for knowledge in all nations, whilst this is only obtainable for prime-level measures. The 2021 regional reviews crack down critical digital data by nation, these as this desk underneath demonstrating digital adoption just before and soon after COVID-19 in Europe.

Digital adoption statistics

2. World use of social media internet sites and equipment – Global WebIndex

World-wide Website Index is a paid out support supplying insights on shopper use of social community internet sites globally and distinctive nations from its own panel of 18 million (which it statements to be the most significant all over the world), but it consistently capabilities quite precise social media stats on its web site.

Their yearly world wide overview experiences give a fantastic yearly snapshot of stats and commentary.

We use this exploration to update our short article checking out the hottest data on social community attractiveness.


3. For benchmarking sites within a sector for sources – Identical Web

SimilarWeb is a freemium tool for benchmarking the number of visits to internet sites and cellular app usage. It displays targeted traffic sources for personal internet sites (good for pupil tasks) with groups and keywords for firms in the paid Professional model.

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4. Consumer media use in personal nations around the world – comScore

For specific insights of customer Internet usage and advert expend by country, The comScore push releases summarising its panel info is just one of the most effective resources of the newest stats releases.

See our Mobile advertising and marketing data study compilation for the newest information on smartphone adoption advancement.

Digital Marketing Statistics for mobile usage

5. European Union Internet marketing Studies

The EU figures website Eurostat is the very best source for in general European use of digital technologies and in personal nations around the world. The Data Culture site is the most effective setting up place.

6. Greatest United kingdom source for client Net use statistics – OfCom

The Office of Communication Communications Market Report data has in-depth studies on the adoption of electronic media including telecommunications and the Online together with the adoption of digital products and telecoms networks for accessing electronic and social media. They generally combine information from other compensated solutions these as comScore and the IAB.

Fairly than the annual communications industry report, OfCom has simplified their providing to:

7. United kingdom Nationwide Studies and purchaser developments

The Uk Authorities Office of Nationwide Stats (ONS) web page is an option source for monitoring developments and innovation in your sector. Since there is no themed area on World-wide-web use any more time, we recommending beginning your search in the ‘Internet access’ or ‘E-commerce’ regions.

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8. US digital advertising and marketing figures – Advertising Charts and Pew Web

Advertising and marketing Charts is a lengthy-standing aggregator of information and facts about client and business enterprise adoption of systems and strategies. Treatment has to be taken of sample dimensions and it tends to aim on US info – it truly is rare for it to incorporate any of the sources earlier mentioned.

Marketing charts digital ROI research

It normally features Pew Internet Figures which is just one of the best resources for the hottest figures on how Us citizens use electronic media and technologies.

9. eMarketer

Emarketer.com is a different well-founded compilation of digital statistics for on the net marketers – much more US-oriented. It consists of a paid out option, but many free figures are posted on its weblog.

10 Advertisement Invest and media investment – IAB Investigate

Research stories on online promotion performance from the US IAB, United kingdom IAB and Europe IAB.

Advisable Sensible Insights compilation blogs

Working with these investigate sources and many others we have these compilations of benchmarks to compare the efficiency of other channels which we will continue to keep up to date:

As a Clever Insights Enterprise Member, you can apply the RACE Framework by way of advertising instruments and schooling made to streamline your method to digital even though accelerating your ROI. Our tried-and-tested marketing and advertising solutions empower entrepreneurs and administrators like you to strategy, regulate, and optimize your marketing system. Get started now.

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Different digital marketing and advertising stats sources

We will continue to keep this checklist up to date as resources modify. Listed here are some that have been formerly beneficial, but the place much less digital advertising investigate tends to be shared now:

Statista is a more recent statistical aggregator source that has turn out to be common over the previous handful of years which it’s truly worth bookmarking. Their charts on Net and social media use are frequently derived from sources here like World Net Index. Listed here is their summary of digital promoting progress studies – they have a tendency to foundation their properly created charts on the resources we’ve determined below – which is great, but they can be dated, so just take care you come across the most current!


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