Banner advertising has been greatly helping webmasters worldwide to have access to a solid stream of traffic for portals they own and manage, sell products and services to their local or international clients and cover fees of maintaining commercial platforms in the cyber world as well. At first glance, running a custom banner advertising campaign may sound an easy-to-perform task, without any ambiguities but in the real world, you will find a gazillion dilemmas to tackle, pitfalls to avoid and mistakes to stay away from. Banner advertising has its very own complexities and hidden challenges.
Why are you interested in running an internet advertising campaign in the first place? What are you trying to achieve through using animated banner graphics, Flash units or static JPEG ads? Do you believe it is very easy to have your graphical items up and active in the internet world. Please note that you should have realistic plans and goals in mind to reach when initiating your custom banner advertising project, otherwise having vague assumptions in mind will only lead to frustration, burning a lot of money and even losing market and traffic to your main competitors online.
You should start with insight, search the net, make notes of the websites’ addresses and marketing networks you find online which offer affordable advertising packages to the eager webmasters and net admins. Then, write down positive and negative points about each of them on a piece of paper, or you may use a simple text file on your personal computer. Assign scores to the options and make a final list of networks which in your personal opinion, stand out of the other alternatives. Now, do they have real potentials to send customers towards your landing page or not?
Do you have to spend a lot of cash to have your banner ads up and running on those advertising networks? Have you exchanged viewpoints with experts and freelancers who constantly visit discussion forums? If you are going to spend money on PPC plans, it would be much better to consult with experts and gurus to find out what they think about the networks you contemplate using. Some world-famous PPC networks including Google AdWords have lots of potentials to leverage but you should spend wisely and manage your advertising campaign with knowledge to achieve success.
Banner advertising does involve using a few animated or static graphical units, therefore you should get in touch with pros to place order for buying such artworks. A single ad can even help send many customers to your homepage, provided that it is designed by a professional marketer who is familiar with the latest tips and tricks of the world of graphics too. After purchasing some very fine graphical banners from reputable studios or professional individuals and already knowing where your ads are going to appear online, you should also have a look at traffic shares of networks.
How many people are going to actually see and examine your banners online? There are a lot of advertising networks, blogs, discussion forums as well as directories out there that offer paid advertising solutions but do they offer targeted traffic to the advertisers? Who can guarantee your banner ads will be seen by potential customers and how many people will actually make click on them? Click-through-rates of custom advertising campaigns which involve using graphics can be a critical issue because many times, using mediocre marketing models will yield nothing useful.
A quality banner ad must appear on a highly visited web portal which gets accessed by thousands of potential customers every month. You as the advertiser should pay ample attention to the statistics provided to you by the advertising programs, try to discover whether your ads catch attention of many visitors. The Alexa rankings of online hubs too can be pretty important because if you place your banners on some deserted net spots, even if the graphics look awesome at first glance, nobody will ever find them, let alone make click on them to arrive at your landing page.