Business & Finance

A branding agency helps to promote the business regardless of their size. There are many reasons that will make you hire these agencies to attract more customers. The reasons are – 1. Turnover The turnover can lead to an inconsistent brand image. If one person acquires training in corporate brand […]

With the popularity and ease of use of desktop publishing, every employee can and usually creates and designs his/her own letters, presentations and virtually every document he o she needs to pass to a coworker, customer, etc. But the question is: Is everybody trained and capable of doing it in […]

London is a popular city for business travel, with several major airports with easy reach of the city, including Heathrow and Gatwick Airport. Taxi and shuttle services from either of these airports provide an easy and very convenient way to get into the city. If you’re entertaining clients in London […]

According to the Bureau of Labor statistics, there are over 385,000 insurance sales agents in the US, with a mean average income of just over $67K. Of course it’s not perfectly linear but if we simply divided the 385,000 by 50 we would have a mean average of 7700 agents […]

Today people are looking for more control over their lives.  Creating a truly unique asset that can be branded and marketed becomes essential.  What we are here to discuss and decode is how does one unlock this ability.  It is through a process called personal branding, first defined by Tom […]

I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the […]

There are still many people who don’t really have a clear understanding of what career coaching is or how to go about choosing a career coach. Let’s just say it’s not uncommon for me to get emails, social media messages, or phone calls asking me about one or the other. […]

Vacation Pay is three weeks for employees who have worked for the same employer for five years. In Ontario, there are certain employment guidelines regarding vacation leave that provides rights to employees for time off with pay. Though there are some job categories that are exempt, most employers must abide […]

Branding ones business, products, and or services can be one of the most profitable portions of an advertising campaign. Branding is simply the symbolic embodiment of your product via a logo, font, color scheme, sound, or symbol. The purpose is simply to convey your message and bring to mind your […]

Like it or not it’s who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer’s overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and a solid […]