Right now, the market is being taken by storm by the concept of online branding. Surely any business who doesn’t subscribe to this current trend is losing myriads of potential customers, successes, and sales. With the ever-growing competition of the current market, direct response marketing, promoting sales, and generating leads are just not that effective anymore. Branding has a lot of potential, and what brand promotion can do to a business is something that every businessman should know.
Luxury or Loyalty
Many marketers who subscribe to direct response marketing believe that branding (especially in the online marketing industry) is nothing but a luxury that bigger companies can afford. Wrong. Truthfully, the aim of brand building is to establish reputation, and eventually, loyalty.
You see, a branded business entity will have its name resonated among its customers and clients. Psychologically, that tempts or convinces them to return to your business and do more transactions. Thinking about it long-term, a well-branded company will have loyal and sure customers doing business with the company even without new offers and promotion activities.
Branding, then, aims to establish your company in the niche market and build up a good reputation that will, in effect, guarantee growth in sales and customer loyalty.
Three key strategies before launching a brand:
Before a company can launch a brand properly, there is a need to consider some factors. These factors must be taken into account and must have corresponding strategies so that these are addressed properly.
Your brand should have a voice. That way, the brand sets a tone, mood, and message on what the brand conveys. The brand’s voice should have lasting impact on the minds of the audience. Research is crucial here. A company must understand what the audience wants to hear when they see a certain product. With proper research, a company could concoct a brand and voice that fits the audience and therefore provides impact. Make sure that the content is engaging and clear in delivery of the message. Building the brand through various channels (mix of traditional and online media) is also a good move.
In marketing, following the trend is a good idea; this is because there is definitely a larger audience for the product. So, take for example, social media. That is the current trend today. Your company should be able to integrate social media in its marketing strategy. Build up the hype for the product online. Explore Facebook, Twitter, G+, and other social networking sites that have a stable, interested community. This is hitting two birds with one stone; as the company becomes more popular and the product gets talked about.
In any marketing move (even in classic, direct response marketing), setting your sights on a certain demographic is crucial. There is a need to consider the audience of the marketing strategy. Without proper audience research, the strategy is misguided and has a higher chance of failing. As a company, you must be able to determine which audience group is fit for your marketing strategy and your product. Consider the gender, age, location, civil status, and income group of the audience you are targeting. Of course, you wouldn’t market children’s toys to senior citizens, right?
In marketing, following the trend is a good idea; this is because there is definitely a larger audience for the product. So, take for example, social media. That is the current trend today. Your company should be able to integrate social media in its marketing strategy. Build up the hype for the product online. Explore Facebook, Twitter, G+ and other social networking sites that have a stable, interested community. This is hitting two birds with one stone; as the company becomes more popular and the product gets talked about.
Your brand should have a voice. That way, the brand sets a tone, mood, and message on what the brand conveys. The brand’s voice should have lasting impact on the minds of the audience. Research is crucial here. A company must understand what the audience wants to hear when they see a certain product. With proper research, a company could concoct a brand and voice that fits the audience and therefore provides impact. Make sure that the content is engaging and clear in delivery of the message. Building the brand through various channels (mix of traditional and online media) is also a good move.
- Audience –
- Trend –
- Voice –