1 of the most attempted-and-legitimate social media methods is to establish a written content calendar around celebrations, functions, and holidays. This is especially the situation for British isles-centered gifting enterprise Letterbox Presents. They are a girls-led enterprise that aims to make sending presents to mates & spouse and children quick and satisfying, giving a assortment of curated and hand-wrapped gifts from impartial producers.

A photo of Letterbox Gifts co-founders, Eleanor and Michelle.
Letterbox Items co-founders, Eleanor and Michelle.

With so numerous gifting occasions during the calendar year, their social media marketing and advertising revolves all-around celebrating every supplying second, big and little. Their robust calendar of activities unlocks a normal heartbeat of content material thoughts, promotions, and new shoppers. We spoke to Eleanor Bagust, co-founder of Letterbox Gifts, about how they use Buffer to program and agenda their social articles in the course of the yr so that they hardly ever skip an possibility.

We have been using Buffer for a number of yrs and it’s been an invaluable source to our social media method and how we converse with our prospects. Just one of the most crucial features we use is Buffer’s social media calendar. We have communications planned for individuals vital dates like Mother’s Working day, Father’s Working day, and also for lesser celebration days that we like to acknowledge such as Employee Appreciation Day or even National Hugging Working day!

A screenshot of Letterbox Gifts social media calendar in Buffer.
Letterbox Presents use Buffer to prepare out their information calendar

As you can see, the Letterbox Gifts social calendar is packed with excellent written content. How do they hold it up? It is thanks to a collaborative approach and a disciplined arranging tactic.

Buffer’s publishing queue will allow us to get our strategies and ideas ‘down on paper’ so to communicate, so we can visualize our feeds, and use the drafts & editor functions to make certain we have a constant voice and type at the rear of our posts. We have a number of staff members associates add and add content material to all our social media feeds in 1 place, which would make everyday living a good deal easier than running each social platform separately.

A photo of a Letterbox Gifts staff member.

Instagram is a single of their key channels for developing manufacturer recognition and driving gross sales about gifting situations. But when you have several people today including content material, it is crucial that every person has visibility into impending information.

The skill to preview impending Instagram posts in the grid is one particular of our favourite Buffer functions. It allows us to make positive it seems to be good and that it is various and not overly repetitive, especially when the posts are extra by much more than one human being.

A screenshot of Letterbox Gift's instagram grid preview.
Letterbox Items use Buffer to preview their Instagram information.

Apart from organizing in advance and using Buffer to handle their articles, we requested Eleanor to share some suggestions for anybody seeking to establish advertising strategies all over holidays and gatherings.

Idea 1: Get the timing appropriate. “Social media advertising is largely about the establish-up to the function you can find no place in marketing on the day of the celebration, as it will most likely be too late for clients to invest in in time. That being stated, no person wishes to hear about Xmas in the center of June. For most instances, around a thirty day period in advance of is a fantastic time to press the bulk of the internet marketing campaign.”

Idea 2: Repurpose current goods and strategies. “Think about how can you sector current solutions for approaching occasions, regardless of whether it really is having a picture or online video of a product or service in a Christmas environment for a Christmas marketing campaign or renaming a suited solution to seem passionate for Valentine’s Day. You do not always have to spend in heaps of seasonal stock for holiday break promoting.”

Idea 3: Be respectful of your complete audience. “Be sensitive close to holiday strategies, and prevent referring to family as ‘your’ to protect against upsetting individuals who may well find distinctive situations challenging. For illustration, in its place of stating ‘This is the perfect reward for your Mum’ use language such as ‘This is the fantastic present for the distinctive ladies in your life’.”

Suggestion 4: Get creative with product or service staging. “Staging scenes these types of as functions with your merchandise and employing videos and reels on social media to showcase these are a enjoyment and innovative way to make curiosity around your manufacturer for upcoming instances.”

A nicely staged photo of macaroons.
Imaginative solution staging tends to make content material far more visually attractive.

All set to produce a calendar total of celebration-primarily based social media campaigns? Buffer has a assortment of options, together with a no cost program, to assist you get began. Master a lot more about Buffer’s publishing and arranging capabilities.


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