Yesterday — #MartechDay, yay! — we unveiled the worldwide 2022 marketing technological know-how landscape, just after getting a year off in 2021. It grew a amazing 24% to 9,932 answers. To make it readable, we truly built it totally interactive at martechmap.com, the place you can research, filter, zoom, and far more. It’s pretty wild.
But irrespective of its intellect-boggling scale, the martech landscape has constantly been a sidebar to the authentic tale of how technological innovation is transforming marketing and advertising. The really awesome stuff for me is how entrepreneurs leverage these equipment with method, expertise, and imagination to achieve exceptional outcomes for their companies and their consumers.
This is why The Stackies: Internet marketing Tech Stack Awards are my favored neighborhood celebration in the martech field. Each individual 12 months, marketers enter by sharing a single slide that illustrates their martech stack. They normally shout-out to the certain products and solutions they use. But the very best types specific how they feel about their stack conceptually. How does it in good shape into their organizational operating program? How does it aid their client journey?
Collectively, they give us some perception into how martech is being utilized.
And, due to the fact it is also a pleasurable awards system, several design their stack slides with a minor excess pizzazz. Not always relevant to the stack’s mission, but entertaining to check out.
This yr, 32 providers sent in stack illustrations. You can see all of them in the totally free Condition of Martech 2022 report we unveiled yesterday — The Stackies start out on site 31. (And if you want to watch the kinds from earlier many years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 per qualified entry to a non-earnings. In the past, we’ve donated to businesses that endorse diversity and inclusion in martech. This calendar year, offered the awful predicament in Ukraine, we’re donating the $3,200 to the Worldwide Rescue Committee.
Just about every year, we also choose 5 “winners” for the awards. I put winners in offers simply because, although the kinds we pick out are magnificent illustrations of martech stacks that have brought a thing specially valuable or resourceful to their visualization, everyone who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a entire wins from this magnificent corpus of real-earth stack examples.
4 Profitable Stacks from 2021, Up to date for 2022
My gratitude is specially immense for firms who enter The Stackies various decades in a row. They give us a window into how martech stacks evolve over time, technically and conceptually.
4 of the 5 winners from previous year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once more this year with up to date slides, and wow, they’re very seriously wonderful. They absolutely qualify as profitable entries all over again.
Having said that, we required to spread the like a little bit to contributors who did not just acquire very last year. So whilst we didn’t decide on them as winners for 2022, they actually are entitled to to be acknowledged as “standing winners” from final calendar year.
Listed here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so considerably for continuing to add to The Stackies! This sort of a amazing way to assist the broader martech community.
5 Martech Stacks from New Winners in 2022
Still, picking out five winners among the all the remaining wonderful entries was hard. These are the kinds we selected, but I strongly encourage you to obtain the complete set in the Point out of Martech 2022 report and decide out your favorites. Share them on social media and give a shout-out to people providers to enable them know you enjoy their contributions.
Our 5 picks, in alphabetical purchase:
Once again, a huge, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were being so several wonderful entries from the AMA, Annum, Cvent, Digital Attain, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and more. Test them all out.
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