How Many Business Cards Should You Order?

Irene L. Joffman

In the modern world of business and networking there is so much conflicting advice about the giving out of business cards. Some say give them out to everyone you meet, whether they are the pizza delivery guy or the CEO of an international company. Others say to give them out […]

Agriculture Industry Amidst Stiff Competition for Self-Promotion

Irene L. Joffman

Agriculture industry contributes hugely to the Indian economy. The practice of agriculture is highly devotional to promoting subsistence farming methods and adequate implementation. Throwing light on the present status of the agricultural sector reveals its undoubtedly incredible performance in Indian arena of economic growth. With tremendous dependency on the agricultural […]

The Power Of Hotel Branding – Brand Equity

Irene L. Joffman

The consumer’s awareness and associations lead to perceived quality, inferred attributes, and eventually brand loyalty. This perspective is labelled as customer-based brand equity. A strong brand provides a series of benefits to a service firm, such as greater customer loyalty and higher resiliency to endure crisis situations, higher profit margins, […]

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